Our Unique Marketing Plan
Harnessing the Power Of the Internet
Are you aware that 8 out of 10 potential buyers looking for a home,
first start their search on the Internet? It is staggering. These
numbers are increasing rapidly. It just goes without saying, when
selecting your real estate company do your homework and dig deep to find
out the value you can expect from their Internet Marketing Plan.
Ask this question. It’s big…
- How is your company, when I list with you, going to expose my
property to the largest number of potential home buyers though
Internet Marketing? Finding the answer is not that simple.
An Important point to remember…
Simply getting hits to pages or page impressions is one thing. Don’t be
fooled. Quality hits where customers are being targeted to a
specific region are far more powerful! Your property has a much better
chance of being viewed by a potential buyer on a personal web site that
is powerfully marketed then being in 5 National Web sites connected to
an audience that is not so targeted.
Find out about their personal web site and how they will market
through it. Look at their site and make sure it has compelling content
that will attract potential buyers to the site, and keep them from
moving on to another site.
Some Good Questions to Ask...
- Does the site have useful information a customer could use?
- Is it geared toward the benefits of the customer?
- Is it hard to find ways to contact someone?
- How does the site rank on the search engines?
- Does the site appear on the first page? It should.
- Does the site provide compelling photos of the area?
- What is their link building plan?
- Do they have back end statistical data to analyze their
potential buyers?
- What is the URL Address of the site? Search engines will
gravitate and crawl to a site that is named after the region of real
estate being searched far more then the name of an individual as a
URL address.
- When you search for Payson Real Estate are you gong to type in
Dave Lyons? Or Payson Real Estate?
- Are they using Pay Per Click search engine plans?
- Are the links into the site quality links? Search engines love
great links!
- How is their offline print marketing driving potential buyers to
their web site?
- How and where will your home be featured?
The Fact of the Matter is...
The Internet is a dynamic, constantly changing, and powerful tool in
marketing real estate that will continue to evolve. It won’t change one
on one personal service so vital in every real estate transaction. But
the Internet will change the way your property can be exposed to the
greatest number of potential buyers in the market. It is the future!
Our Commitment...
Our Unique Marketing Strategy at Lyons Marketing Group is focused on
providing benefits compelling for our listing clients as well as
information useful for potential buyers to the Payson area. It’s pretty
simple. We want to do the best job for you at matching buyers with
sellers! Everyone wins!
If you would like an in depth presentation of our Unique Marketing
Plan (Internet, print and other media) to sell your property and are
ready to get your home on the market - let us know! We would be happy
meet with you and get it going!
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